A series of advertisements featuring the Bundaberg Rum bear, a polar bear known as Bundy R. Bear, was produced by advertising agency Leo Burnett to align the product 'with a larrikin approach to Australian mateship'. The Bundaberg Rum bear first appeared in 1961. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience. WebJul 9, 2024 · In short, Bundy has grown up. Bundaberg Rum has been produced on the same site since 1888, and, up until very recently, very little had changed. Despite two fires in the early 20th century–both of which destroyed the facilities–the brand has remained one of the highest-selling spirits in Australia, and in huge numbers too when you consider ...

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