WebAug 9, 2024 · Christofi M., Vrontis D., Leonidou E., Thrassou A. (2024). Customer engagement through choice in cause-related marketing: A potential for global competitiveness. ... Assessing the prospects of building brand awareness overseas for a local corporate group via digital marketing (Unpublished master’s thesis). Cyprus … WebJan 20, 2012 · Purpose. The purpose of this paper is to compare the sustainability disclosure methods‐instruments practiced by the two most widely employed indexes/instruments (DJSI World and GRI‐G3 Guidelines). The paper suggests that the newly created triple bottom line (TBL) reporting practices need to undergo further …
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