WebSu principal aportación se relaciona con el estudio de la conducta de persuasión, investigación que realizó desde el ya citado grupo Yale y cuyos resultados fueron publicados en 1953 en el libro de C. Hovland con el título: Communication and Persuasion, donde se hace mención de una serie de experimentos sobre la credibilidad … WebCommunication and Persuasion: Psychological Studies of Opinion Change, Volume 10. Carl Iver Hovland, Irving Lester Janis, Harold H. Kelley. Yale University Press, 1953 - …
Understanding the impact of eWOM communication through the …
WebIn persuasion, offering something of value (e.g., a free sample, a compliment, or assistance) can create a sense of indebtedness, making the recipient more likely to comply with a request. Commitment and Consistency: People have a strong desire to be consistent with their past actions and decisions. WebIn Carl I. Hovland …these studies were published in Communication and Persuasion (1953; reprinted 1961), by Hovland, I.L. Janis, and H.H. Kelley, and in later monographs. … pascal springs
Communication and Persuasion von Carl I. Hovland, Irving …
WebHistory []. Self-Persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, that focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and … WebOne of the most widely cited models of communication is the Yale Model of Communication and Persuasion developed by Hovland and his associates (e.g., … WebHovland was involved in a study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. The Yale Group's work was … pascal stahl