Email open rate benchmarks by industry
WebFeb 3, 2024 · The average email open rate is one way to establish a benchmark for your own email campaigns, as this metric can give you an idea of what might be considered successful or not. For 2024, for example, according to data from Mailchimp, the average email open rate for all industries was 21.33%. Based on this rate, this means … WebSep 28, 2024 · Many ESPs show how your open rate compares to other businesses in your industry right in your email campaign report. This is the closest you can get to the exact data. The average benchmark for your niche is given on the basis of analyzing the open rates of those businesses that are only within your ESP, but that’s good enough to make …
Email open rate benchmarks by industry
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WebAccording to our 2024 Email Marketing Benchmarks Report, the average email open rate was ... WebB2B marketers notoriously struggle with getting their emails opened, especially compared to their B2C colleagues. According to the 2024 Data & Marketing Association (DMA) benchmark report, the average B2B email open rate is 15.1%. Meanwhile, B2C emails have a slightly higher average open rate of 19.7%. As a marketer, you need to look at …
WebNov 28, 2024 · The highest average open rate registered in any industry is 28.72% in media and entertainment via GetResponse. The lowest registered average open rate is 12.6% in retail, via Campaign Monitor. …
WebSep 29, 2024 · While an adjusted open rate benchmark won't be 100% accurate, it will still tell you when you've successfully gotten a large chunk of subscribers to open an email, and when your subject line might need work. HubSpot’s Adjusted Open Rate feature can help you achieve a better estimate of email opens. The features uses the following formula: WebIn our research, we found that these larger distribution lists had a relatively lower average of opens and clicks than smaller list sizes, with open rates falling below 80% and click rates below 15%. On the flip side, smaller list sizes saw more success with opens. Companies with less than 1,000 employees on a given distribution list had open ...
WebJan 28, 2024 · The 2024 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group customers, finding that the highest open rates were in the education, non-profit and real estate industries, while the top click-to-open rates were in real estate, government and education. ... Email click-to-open rates have also declined by 3.6% to …
WebAug 24, 2024 · Email open rate is the number of emails opened divided by the total number of emails sent. This percentage is used as an overall indicator of email campaign health: the higher the open rate, the better. ... Without a working knowledge of standard email metrics and industry benchmarks, successful sales outreach can feel like a mystery. Getting ... chello west byfleet persianWebJan 23, 2024 · What are the email open and clickthrough rates by industry? This table, from data for B2B and B2C businesses published in January 2024 by Constant Contact, gives the average email open and … chellowe buckingham county virginiaWebApr 10, 2024 · The Real Internal Email Rates & Benchmarks You Gotta Watch. As an article by IABC puts it, email open rates are a good start but might not give you enough information: “All open rate tells you is the percentage of recipients who received it and looked at it for at least a second. An email open does not tell you if your recipient … fletcher capitalWeb20 rows · Retail is an interesting one to note. As an industry, it holds the title for both lowest open ... Level up your business with the right email platform. We offer pricing & plans that fit … fletcher capital fundWebAn email open rate is the percentage of subscribers who have opened an email. According to Mail Chimp’s 2024 Email Benchmark Report, the average email open rate is 21.33% … chellowfield court sheltered housingWebIn the first month alone, the email campaign open rate and CTR both garnered more than double industry benchmarks. BRIEF … fletcher canyon trailWebGrow to 500,000+ email subscribers Achieve a 39% average annual email open rate (industry benchmark: 20%) + a 17% average annual email click-through rate (industry benchmark: 2%) Maintain an email ... fletcher capstan table